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Studio Ghibli 'How Do You Live?' Will Open Simultaneously On IMAX
On July 14, Hayao Miyazaki's new animated film and Studio Ghibli 'How Do You Live?' will open simultaneously on IMAX as they open in regular theaters. This will be the first time that a Studio Ghibli movie has been shown in IMAX.
James K.Jul 12, 202310525 Shares154779 Views
On July 14, Hayao Miyazaki's new animated film and Studio Ghibli 'How Do You Live?' will open simultaneously on IMAXas they open in regular theaters. This will be the first time that a Studio Ghibli movie has been shown in IMAX.
Suzuki Toshio, the president and producer of Studio Ghibli, recently surprised everyone by saying that they would not be marketing Miyazaki's last anime picture. I think this is crazy, but I come from a marketing background, so I might be wrong. There will be no ads, trailers, pictures, details about the story, or information about the voice actors. Marketing helps movies make as much money as possible, which is important if these kinds of movies are to keep being made.
Studio Ghibli 'How Do You Live?' Will Open Simultaneously On IMAX
How Do You Live? | The new Studio Ghibli film with NO Promotion by Hayao Miyazaki
When Hayao Miyazaki's new movie, How Do You Live?, comes out in Japan on July 14, IMAX will show it at the same time. This is the first time that an IMAX movie comes out at the same time as a Studio Ghibli movie. The movie will also be shown with Dolby Atmos, Dolby Cinema, and DTS:X sound.
Hayao Miyazaki's next movie, which might be called How Do You Live?, won't have any trailers, TV spots, or press ads before it comes out. The film's original work, direction, and story were all done by Miyazaki himself. At this point, the company hasn't said much about the movie's plot, voice actors, or most of the characters. Miyazaki got his idea for the movie from the 1937 novel How Do You Live? by Genzabur Yoshino, which has a lot of value for the main character in his movie.
In 2017, Miyazaki made a public announcement about the movie. In April 2017, Toshio Suzuki, the producer of Studio Ghibli, said that since July 2016, Miyazaki had been making storyboards for the movie.
Even though everyone is excited about the upcoming release of a new Miyazaki and Ghibli movie, not much is known about the movie itself yet. This month, Ghibli's lead producer Toshio Suzuki, who is known as Miyazaki's right-hand man, said that the company would not release any trailers or other promotional materials before the movie came out. Instead, he asked fans to go see the movie without any expectations.
Ghibli once called the movie a "grand fantasy." It was loosely based on the same-titled 1937 book by Japanese author Genzaburo Yoshino, which told the story of a young boy's emotional and philosophical growth after the death of his father. The company only released one poster for the movie in December, which was hard to understand. Since then, they haven't said anything else about the movie: no plot summary, no voice cast, nothing about the setting or characters.
Toshio Suzuki, who runs Studio Ghibli, has also stated that the movie will not have any trailers or ads before it comes out on July 14, 2023. Even newspaper ads and TV spots are on this list. After the launch, it's possible that a trailer will be made available to people all over the world.
Thanks to what Imax said last week, some Japanese moviegoers will be able to see How Do You Live? in the biggest size possible when they go to the theater on Friday. But people outside of Japan will have to wait a little longer because the movie hasn't been released yet.
The movie is going to be the last one that Hayao Miyazaki writes and directs. Miyazaki's last movie was "The Wind Rises," which came out in 2013. Now, he wants to work on "How Do You Live?" as his last project for the company. He is said to have been making the storyboards since 2016 or so.
Conclusion
Studio Ghibli in Japan has stated that Hayao Miyazaki's last movie, How Do You Live?, will also be shown in Imax theaters when it opens in Japan this Friday (July 14). This will be the first time that one of the animation master's movies will be shown in both Imax and regular theaters at the same time. Miyazaki hasn't made a movie since The Wind Rises in 2013. This is his first movie since then, and there hasn't been much talk about it before it came out.
Toshio Suzuki, the head of Studio Ghibli, has said that this is on purpose so that people can watch the movie without having any ideas about it. Miyazaki has said before that the movie is based on the same-named 1937 book by Genzaburo Yoshino about a young boy in Tokyo who moves in with his uncle after his father dies. Toho is in charge of the Japanese release, and no plans for the rest of the world have been set yet.
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