Justin Bieber Officially Leaves Scooter Braun - Hailey Bieber Led The Change
Scooter Braun is dealing with the fallout from losing Ariana Grande and Demi Lovato, two of his biggest clients. Us Weekly can report that Justin Bieber officially leaves Scooter Braun, who has been his manager for a long time.
James K.Aug 25, 20235208 Shares80118 Views
Scooter Braun is dealing with the fallout from losing Ariana Grande and Demi Lovato, two of his biggest clients. Us Weeklycan report that Justin Bieber officially leaves Scooter Braun, who has been his manager for a long time.
Scooter Braun's empire of pop stars seems to have fallen apart in just a few days, with one star after another leaving his studio. However, no one knows what's going on with Braun and his company, why the stars are leaving, or even which ones are leaving.
In a surprising turn of events, Justin Bieber has chosen to stop working with Scooter Braun, who has been his manager for a long time. Hailey Bieber, Justin's wife, was a big part of this choice, which led him to a new manager. This change didn't happen all at once. Justin had been thinking about it for three years and had talked about it with different bosses.
Justin has officially let Scooter go as his manager.- US weekly source
A source tells Us that Hailey Bieber, the singer's wife, "led the charge that led Justin to leave him for another manager." The source also says that Justin, who is 29 years old, “has been taking meetings with other managers for three years.”
Hailey has taken control and is heavily involved. She's a part of meetings and she's talking a lot for him. She's the voice. They're becoming this power couple. She's a big part of everything he's doing.- US weekly source
Some people said Justin and Scooter hadn't talked to each other in months, but their representatives said this was not true. Another source said that Scooter Braun is in the process of taking on a bigger role as CEO of HYBE America and that talks with all of his clients, including Justin Bieber and Ariana Grande, have been going on for a few months.
This choice is important because Justin has worked with Scooter for more than ten years. Since the early 2000s, when Scooter found Justin on YouTube, he had been more than just his boss. He was also his teacher and a close friend. Justin's work is at its best right now, and it seems like the relationship with Scooter has reached its end.
Braun had been Justin's manager for more than a decade. The music executive found Justin on YouTube in the early 2000s and was often a guide, spokesperson, and close friend to the singer as he dealt with the highs and lows of fame in his teens and 20s.
Braun started his job as a party promoter in Atlanta. He worked his way up to marketing for the So So Def record label before going out on his own in 2007 to start SBP. A year later, Braun found Bieber performing hip-hop covers on YouTube when he was 13 years old. This was when YouTube was still new. Braun convinced Bieber's family to invest in his future and move him from Ontario to Atlanta, where he worked with Usher and joined the Island Def Jam label.
Braun managed Bieber, who was only 15 when his 2010 hit song "Baby" came out. Their relationship was more of a mentorship than a business one, and Braun would often take on the role of a loved friend and advisor to his clients over the years.
When Scooter bought Taylor Swift's masters in 2019, it caused some trouble and led to a fight in public. During that time, both Justin and Demi Lovato stood up for Scooter. However, things seem to have changed now. Braun has been affected by the story of Swift's masters, which has shaped what most people think about him and his image. Braun has said that he "regrets" what happened and hopes the best for Swift.
Bieber also wrote a long apology to Swift on Instagram in response to her claims about Braun. He said that Scooter was the one who told Justin not to say anything bad about Swift in that fateful Instagram post from 2016. But Bieber also criticized Swift for being mean to Braun, saying:
Scooter has had your back ever since you were kind enough to let me open for you.- Justin Bieber
Scooter Braun, who was Justin Bieber's boss for a long time, and Bieber have broken up. Hailey Bieber, Justin's wife, is said to have played a role in this choice. Demi Lovato, Idina Menzel, and Ariana Grande are just some of the A-list stars who are said to have fired Scoote as their manager this week. J Balvin did the same thing a few months ago.
Scooter's entertainment company, SB Projects, has a lot of other businesses besides him. Carly Rae Jepsen, Ava Max, and Tori Kelly are some of the other acts he is in charge of. Scooter is also the CEO of Hybe America, which is a branch of Big Hit Entertainment, a South Korean entertainment company.