Vogue Sues Drake And 21 Savage For Fake Cover To Promote 'Her Loss'
Drake and 21 Savage are being sued by the publisher of Vogue because it is said that they used the brand name without permission to promote their new album, Her Loss.
Author:Alex MercerReviewer:Nathanial BlackwoodNov 10, 202269 Shares1.6K Views
Condé Nast, the publisher of the magazine of Voguesues Drake and 21 Savage because they used a fake Vogue cover to promote their new album, Her Loss. It may be true that imitation is the sincerest form of flattery, but if you want to mess with Vogue, it's not in style.
In a complaint that CBS Newsgot a hold of, Condé Nast says that the ads were "built entirely" on Vogue-like qualities, including using a fake Vogue cover with Vogue's exact logo and layout, which has since been taken down from social media.
Vogue Sues Drake And 21 Savage For Fake Cover
Drake & 21 Savage Sued for $4M After Using Fake Vogue Cover | E! News
Fashion is important to Vogue. Condé Nast, which owns the famous fashion magazine Vogue, is suing Drake and 21 Savage for $4 million because they made fake issues of Vogue with themselves on the cover to promote their new album "Her Loss."
The fake copies of the magazine that looked like the real thing went viral on social media. Fake posters were put up in New York, and people in Miami, Atlanta, and Los Angeles handed out the magazines on the street. Drake even tweeted the cover photo,
“„Me and my brother on newsstands tomorrow!! Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment.- Drake
According to the lawsuit, which was filed this week in the Southern District of New York and was seen by Page Six, Condé Nast sent a cease and desist letter to Drake and his team on Oct. 31.
The letter asked them to stop “unauthorized use of the Vogue trademark by removing the Instagram post, ceasing any distribution of this ‘magazine,’ and issuing a public statement clarifying that this was not an actual cover of Vogue.”
According to the lawsuit, the fake magazines were a "complete, professionally reprinted reproduction of the October issue of Vogue" with some pages
“„Modified to superimpose promotional logos for Defendants’ Album. Others include images of [veteran Vogue editor] Anna Wintour that were not in the real issue, and in one case was doctored to interpose an image of Drake.- Vouge Lawsuit
The papers also say, "Anna Wintour did not authorize the use of her image to promote Defendants’ Album.” In the filing, they also say that the fake Vogues "exploit" the magazine's trademark and have caused "widespread confusion" among the public.
The lawsuit says that other posts on social media made it seem like the issue was official and had been approved by Anna Wintour, who is the editor-in-chief of "Vogue." There are screenshots of the social media posts in the complaint, but it looks like Drake and 21 Savage have taken them down from their accounts.
Condé Nast said in its complaint that the rappers' campaign caused "confusion" among the public and the media, with "numerous media outlets" writing about the supposed cover.
Drake and 21 Savage's new album, "Her Loss," had fake press hits like an interview with Howard Stern, a performance on "Saturday Night Live," and a concert on NPR's "Tiny Desk."
“„Vogue wasn’t happy. Every other outlet was happy and took it on the chin. It wasn’t done with malice.- Vogue
Stern even talked about the fake interview on air, saying,
“„“He edited himself in to look like he’s in our studio… Drake did such a good job that the news outlets are reporting on it as if it’s real.”- Howard Stern
Conclusion
Condé Nast, the company that owns Vogue magazine, has sued Drake and 21 Savage for using the Vogue name without permission to promote their new album, Her Loss.
Condé Nast said that the musicians' marketing campaign, which included their more than 135 million social media followers, was built "entirely" on the unlicensed use of Vogue trademarks and false claims that they would be on Vogue's next cover, with the "love and support" of the magazine's longtime editor-in-chief, Anna Wintour.
Alex Mercer
Author
Alex Mercer is a seasoned author and analyst specializing in wealth research, with a keen focus on evaluating the net worth of individuals across various industries. With over a decade of experience in financial analysis and wealth assessment, Alex has developed a nuanced understanding of the factors that contribute to an individual's financial status, from investments and assets to market trends and economic policies. His work involves in-depth reviews and analyses, providing insightful observations on wealth accumulation, management strategies, and the socio-economic implications of wealth distribution.
Throughout his career, Alex has become known for his ability to distill complex financial data into understandable and engaging narratives, making the subject of wealth and net worth accessible to a broad audience. His expertise is not just in numbers but in telling the stories behind them, highlighting the journeys, strategies, and decisions that lead to financial success or challenges. Alex's contributions to the field of wealth research are valuable resources for anyone looking to understand the dynamics of wealth in today's world, offering a unique perspective that bridges the gap between financial analysis and human interest.
Nathanial Blackwood
Reviewer
Nathanial (Nate) Blackwood is a distinguished financial journalist with a decade of experience in net worth analysis. He holds an Economics degree from the University of Finance and a Data Analysis certification, enabling him to blend thorough insights with engaging storytelling. Nate is known for making complex financial information accessible to a wide audience, earning acclaim for his precise and reader-friendly analyses. Beyond his writing, Nate is dedicated to financial literacy, actively participating in educational forums and workshops.
He is the founder of PureNetWealth, a platform that demystifies the financial achievements of public figures by exploring the strategies and decisions behind their fortunes. Nate's work bridges the gap between intricate economic concepts and the general public, inspiring a deeper understanding of wealth dynamics. Follow Nathanial Blackwood for essential insights into the financial narratives shaping our world.
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