Levi Roots Net Worth - From Reggae Reggae Sauce To A Business Empire

Levi Roots, the British-Jamaican musician, chef, and entrepreneur, rose to fame after appearing on Dragon's Den in 2007. His Reggae Reggae Sauce became an instant hit with investors and consumers alike, launching him into the limelight.

In this article, we will delve into Levi Roots net worth, exploring how he has achieved such remarkable success. Today, Levi Roots is a household name in the UK, and his business empire has grown substantially.

Quick Facts About Levi Roots

Early Life Of Levi Roots

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Levi Roots, whose real name is Keith Valentine Graham, was born on June 24, 1958, in Clarendon, Jamaica. He grew up in a poor family and left school at the age of 14 to work on a sugar plantation. Despite his lack of formal education, Roots was always interested in music and started playing guitar at a young age. He was inspired by the reggae music that was popular in Jamaica at the time and started performing at local venues.

In 1978, at the age of 19, Roots moved to the UK to pursue his music career. He initially struggled to make a name for himself and worked various odd jobs to support himself. However, he continued to play music and eventually formed his own reggae band, called the Zion Train.

Throughout the 1980s and 1990s, Roots released several albums and performed at numerous gigs and festivals across the UK. However, he never achieved mainstream success as a musician and often struggled to make ends meet.

It wasn't until 2006 that Roots had his big breakthrough when he appeared on the UK television show, Dragons' Den. He pitched his homemade Reggae Reggae Sauce to the panel of investors and secured a £50,000 investment from Peter Jones and Richard Farleigh. This investment allowed Roots to launch his sauce into supermarkets across the UK and kick-start his business empire.

Career Of Levi Roots

Levi Roots is a Jamaican-British entrepreneur, musician, and television personality. He has had a varied and successful career, which includes music, food, and philanthropy.

Roots started his career as a musician in the late 1970s, playing reggae music in Jamaica. He moved to the UK in 1978 to pursue his music career and formed his own band, the Zion Train. Despite achieving some success in the UK reggae scene, he never achieved mainstream success as a musician.

In 2007, Roots appeared on the UK television show "Dragons' Den" and successfully pitched his homemade Reggae Reggae Sauce to a panel of investors. He secured a £50,000 investment from Peter Jones and Richard Farleigh, which allowed him to launch his sauce into supermarkets across the UK.

Since then, Roots has built a successful business empire, which includes a range of Caribbean-inspired sauces, marinades, and relishes. He has also written several cookbooks and made numerous television appearances, including as a judge on the UK version of "Dragon's Den."

In addition to his business career, Roots is also a philanthropist and has worked with various charities, including Children in Need, the Prince's Trust, and Comic Relief. He has also been involved in mentoring and supporting young people from disadvantaged backgrounds.

Despite his success as an entrepreneur, Roots has never forgotten his passion for music. He has released several albums and continues to perform at various events and festivals around the UK.

The Creation Of Reggae Reggae Sauce

Reggae Reggae Sauce is the famous Jamaican-style sauce created by Levi Roots. The sauce is made from a blend of Caribbean spices, peppers, onions, garlic, and tomato. It has a distinctive flavor that is both spicy and sweet, and it can be used as a marinade or a condiment.

The recipe for Reggae Reggae Sauce was handed down to Roots by his grandmother. He modified the recipe and perfected it over time, experimenting with different ingredients and proportions until he achieved the perfect blend of flavors.

In 2006, Roots decided to enter the sauce into the BBC2 program "Dragons' Den." He had been making the sauce in his kitchen for years and thought it had the potential to be a commercial success. Roots was seeking a £50,000 investment in return for a 20% stake in the company.

Roots appeared on the show and gave a passionate pitch, telling the investors about his Caribbean heritage and the story behind the sauce. The investors were impressed with the sauce and the story behind it, and they decided to invest in the business.

The investment allowed Roots to launch Reggae Reggae Sauce into supermarkets across the UK, and it quickly became a hit with consumers. The sauce has since won several awards, including the Best Sauce in the UK at the Great Taste Awards, and it has been featured in numerous food magazines and television shows.

Levi Roots Net Worth

Levi Roots' net worth is estimated to be around $45 million. Roots' business empire, which includes his Reggae Reggae Sauce and other Caribbean-inspired food products, as well as his cookbooks, restaurants, and television appearances, have contributed to his wealth.

Since appearing on "Dragons' Den" in 2007, Roots' Reggae Reggae Sauce has become a household name in the UK, and his products can be found in supermarkets across the country. In addition, his restaurant, Levi Roots' Caribbean Smokehouse, has been a popular destination for those looking for authentic Caribbean cuisine.

Roots' net worth is a testament to his entrepreneurial spirit and his ability to build a successful brand that celebrates Caribbean culture and flavors.

Business Empire Of Levi Roots

Levi Roots has built a successful business empire that includes a range of Caribbean-inspired food products, cookbooks, and television appearances. Here are some of the highlights of his business career:

• Reggae Reggae Sauce: After appearing on "Dragons' Den" in 2007, Roots secured a £50,000 investment to launch his homemade Reggae Reggae Sauce into supermarkets across the UK. The sauce quickly became a hit with consumers and has won several awards, including the Best Sauce in the UK at the Great Taste Awards.
• Levi Roots Caribbean Smokehouse: In 2015, Roots opened his own restaurant in Westfield Stratford City, London. The Caribbean Smokehouse serves a range of Caribbean-inspired dishes, including jerk chicken, curry goat, and fish cakes.
• Cookbooks: Roots has written several cookbooks, including "Levi Roots' Reggae Reggae Cookbook," which features over 80 recipes inspired by Caribbean cuisine.
• Television appearances: Roots has made numerous television appearances, including as a judge on the UK version of "Dragon's Den." He has also appeared on cooking shows such as "Saturday Kitchen" and "MasterChef."
• Product line expansion: Roots has expanded its product line to include marinades, relishes, and cooking sauces, which can be found in supermarkets across the UK. He has also launched a range of Caribbean-inspired snacks, including plantain chips and cassava chips.

Real Estate Properties Of Levi Roots

In 2016, Levi Roots purchased a £1.1 million (approximately $1.5 million USD) five-bedroom house in Surrey, UK. In addition to his personal real estate holdings, Roots has also been involved in various community development projects.

For example, he has worked with the charity Brighter Beginnings to build a community center in Brixton, London, which provides support and resources for local families.

Interesting Facts About Levi Roots

• Roots were born in Jamaica in 1958 and left school at the age of 14 to work on a sugar plantation.
• He moved to the UK at the age of 19 to pursue a career in music, where he achieved moderate success as a reggae musician and released several albums.
• He invented his famous Reggae Reggae Sauce in his kitchen using a recipe handed down to him by his grandmother.
• He appeared on Dragon's Den in 2007, where he successfully pitched his Reggae Reggae Sauce and secured a £50,000 investment from Peter Jones and Richard Farleigh.
• In addition to his business empire, Roots has also been involved in various philanthropic efforts. He has worked with charities such as Children in Need, the Prince's Trust, and Comic Relief to help young people from disadvantaged backgrounds.

People Also Ask

How Did Levi Roots Become Famous?

Levi Roots became famous after appearing on the UK television show Dragon's Den in 2007, where he successfully pitched his Reggae Reggae Sauce to the panel of investors.

What Other Products Has Levi Roots Launched Besides Reggae Reggae Sauce?

Levi Roots has launched a range of other food products, including marinades, relishes, and cooking sauces.

How Many Restaurants Does Levi Roots Have?

Levi Roots has opened several Caribbean-themed restaurants, including Levi Roots' Caribbean Smokehouse in London.

Conclusion

Levi Roots net worth is a testament to his hard work, determination, and entrepreneurial spirit. From humble beginnings on a sugar plantation in Jamaica to becoming a successful musician and chef, Roots has demonstrated that anything is possible with perseverance and a positive mindset.

His Reggae Reggae Sauce has become a cultural phenomenon in the UK, and his business empire continues to expand. Levi Roots is a true inspiration, and his story serves as a reminder that with passion and hard work, one can achieve great success.